About innovationLATTE

What is innovationLATTE?

Innovation is crucial to the success of every business. With continuous changes to government policies, legislation and an ever changing economy, it is crucial, now more than ever, that American businesses have a plan for sustainable and strategic business development and an innovative approach to staying ahead of the game.

If the United States is to continue to be a sustainable, innovation-led economy three interrelated pillars need to be aligned:

  • Productivity
  • Commercialization
  • Innovation Culture

innovationLATTE 2016 will be a two and a half hour event held in Austin and Dallas, Texas that aims to explore the importance of these pillars and their place in a prosperous America.

 

During this FREE event, you will:

  • learn from practical industry leaders about the immediate challenges facing America
  • take part in a interactive conversation with those leaders
  • be given the opportunity to develop solutions to these challenges over a meal and some good barista coffee
  • be given the opportunity to network with other like-minded professionals
  • be part of something that will form the basis of a paper that will be submitted to the Government

 

The innovationLATTE methodology of collaboration

Innovation is crucial to the success of every business. With continuous changes to government policies, legislation and an ever changing economy, it is crucial, now more than ever, that American businesses have a plan for sustainable strategic business development and an innovative approach to staying ahead of the game. As the name states, innovationLATTE is based on the LATTE principle of innovation –Listen, Ask, Trust, Timing, Evolve.

Listen – All successful firms consistently search for feedback from all shareholders and stakeholder both internal and external. It provides the opportunity for a company to identify opportunities for improvement and find solutions to the problems all parties face.

Ask – Feedback always helps, but you need to know the right questions to ask. By addressing negative and constructive feedback, problems become opportunities and often competitive advantages.

Trust – Gaining trust from your stakeholders is crucial to your business, however, it is a two-way street. You must value and appreciate feedback and advice whether positive or negative and in return provide feedback of your own on how or why the feedback was (or maybe wasn’t) utilized.

Timing – Timing is the main ingredient in innovation. Quite often, the price of innovation is educating the market at your expense, while your competitors leverage off your position. A first-mover advantage is crucial. The catch is not to overstep the knowledge base and capability of your market. Innovation should be in bite-size pieces.

Evolve – To create an innovative organization, it is critical you create a culture of evolution and never rest on your last great product or service. This is difficult for most companies to accomplish but to do something better means you are innovative more than once. Successful companies look 10 years into the future to consider the ultimate product/ service life cycle and how they can evolve to meet their target market’s needs.

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