Best Patent in 2012 – Sony’s Next Generation Ad’s Skipping Technology
Sony’s Interactive Ad-Skip Patent This 2012 patent granted to Sony is one of the most audacious examples of R&D investment aimed at solving a ubiquitous industry problem: advertisement fatigue. It perfectly illustrates the lengths companies go to accelerate user engagement, even if the concept is unconventional. Sony described the patent as “a system that […]
