innovationCAFE Frisco Operationalizing Sports Tech for Maximum ROI brings together leaders from sports, entertainment, and venue operations to explore how smart venues, streaming platforms, and digital tools can drive Productivity, Commercialisation, and Innovation Culture. Adam Rogers, Damian Smyth, and Cherie Jones will share strategies for building tech-ready teams, improving operational efficiency, and commercializing digital assets for stronger revenue outcomes.
The workshop addresses the core question “How can organizations move beyond costly experiments to create high-productivity operations powered by digital asset monetization?” This 2.5-hour session follows the innovationCAFE model (Collaborate, Ask, Flow, Evolve) and contributes to a policy paper for the sports-tech sector.
Location: Hilton Dallas/Frisco Hotel & Convention Center.
Speakers: Adam Rogers, Damian Smyth, and Cherie Jones.