Join Borderplex leaders for a focused innovationCAFE session on strengthening the El Paso Juárez manufacturing corridor. As supply chains shift globally, El Paso is becoming the North American Nearshoring Gateway, creating major opportunities for advanced manufacturing, logistics, and cross border productivity.
This session featuring Cherie Jones, Damian Smyth, and Adam Rogers will explore how USMCA, funding incentives, and policy smart planning can upgrade binational facilities, improve operational efficiency, and develop a competitive alternative to Asian supply chains. A practical workshop will guide executives through building a nearshoring blueprint and leveraging binational talent for higher value production.
Location: Hilton Garden Inn El Paso/University
Speakers: Cherie Jones, Damian Smyth, Adam Rogers
Duration: 2.5 hours
Action Goal: Create a clear strategy to upgrade binational manufacturing and achieve supply chain superiority for the Borderplex region.